ABOUT US
About Us
Our Approach
We are deeply committed to helping organizations develop a more integrated and holistic approach to serving their missions, and accomplish this by rolling up our sleeves, listening carefully and working collaboratively.
Because we work with a limited number of clients, we are able to be highly adaptive and deliver uniquely tailored services. We typically begin a relationship with interviews, research and analysis to assess an organization’s strengths, weaknesses and potential. From there, we mobilize our resources to develop and deliver an achievable plan — whether it be overarching, as in a new fundraising strategy, or more tactical, as in grant writing, government relations, communications or creating a website.
In all our work with you, we will strive to build upon the strengths of your organization by actively engaging your community, staff, board leadership and donor base. As we work together, we will evaluate progress so that adjustments can be made. In this way your time and resources are not wasted, and you will always have a plan that addresses your organization’s real and current needs.
We will always give realistic advice — how you can do it and what you will need — not what we think you want to hear. And, if we see a need for services that we think someone else can provide more effectively, we will let you know, and give you recommendations.
BIOS
The Growth for Good staff is dedicated and deeply resourceful. Our diverse backgrounds and decades of experience enable us to help you meet a broad spectrum of organizational needs and challenges with thoughtfulness, confidence and success.
— Founding Partner
Katherine has worked as a fundraising professional for 18 years. She has been involved with every aspect of fundraising and has developed special expertise in government appropriations and pubic competitive grant sources. She has led clients successfully through strategic planning processes, capital campaigns and annual campaigns, and has vast experience in developing and managing public/private partnerships.
Before founding Growth for Good, Katherine worked as development director for The Armory Foundation, MOUSE Inc. and The Robert F. Wagner Graduate School of Public Service (NYU), and The Bertelsmann Foundation. She also has held several NYC government staff positions.
She is a member of the board of directors of Harlem RBI and serves on the nonprofit’s capital campaign committee. Katherine has a B.A. in Economics from San Francisco State University and a Masters of Public Administration from the Wagner School of Public Service at NYU. Katherine is the author of four cookbooks. She lives in Maplewood, NJ, with her husband and two nearly perfect children.
— Partner
Carla has more than 20 years of experience in the development, production, and marketing of fundraising events and is highly practiced in coordinating large-scale events, conferences, expos and forums that have received national and international attention. While Assistant Director in Mayor David Dinkins' Office of Special Projects, she produced the Nelson Mandela Ticker Tape Parade through the Canyon of Heroes and the Bill Clinton-Jerry Brown presidential debate at Gracie Mansion.
Carla has used her prowess in developing special events as media and branding opportunities to strengthen fundraising events in the arts and nonprofit world. She helped build a real estate institute at Baruch College, and worked in publicity at the Brooklyn Museum and on the Miami Film Festival. She was Executive Producer of Conferences for MediaPost.
Carla has a B.A. magna cum laude in Political Science/Urban Affairs from Hunter College where she was a Revson Foundation Fellow. She lives in downtown Manhattan with her husband, painter Max Miller.
— Partner
Eve brings to her nonprofit work ten years of national marketing and public relations experience, which included developing marking and communications plans, event planning, and creating promotional materials for a consortium of French ski resorts. She has worked as a freelance and staff writer/editor for Bishop Books and Downtown Magazine Group, a community outreach coordinator for the nonprofit Infant Formula Action Coalition, a yoga teacher, and a campaign volunteer. In her work with Growth for Good, Eve focuses on developing case statements, grant proposals and fundraising plans.
Eve is a hospice volunteer and serves on the board of Main Street South Orange (MSSO), a community-based nonprofit that works to create commerce and community in South Orange. Eve holds a B.A. cum laude with honors in French from Kalamazoo College and was a French Government Teaching Fellow. She lives in South Orange, NJ, with her husband, two daughters and dog.
— Partner
Ellen has represented NYC and state government agencies to the press. She worked with the Metropolitan Transportation Authority, the New York State Controller’s NYC Press Office, the Health and Hospital Corporation, the NYC Economic Development Corp, and created the department Public Affairs/Communications Office for the NYC Taxi and Limousine Commission. As an official spokesperson for the agencies to national and international newspapers, radio, and TV news outlets, Ellen acted as both spin doctor and crisis manager. Other responsibilities included arranging, preparing and helping to conduct editorial board conferences and grooming agency heads and others to deal with the press.
For the last five years, Ellen has been helping to raise awareness of various nonprofit organizations. She is media liaison for the City Congregation of New York, and for the Children's Museum of the Arts in SoHo. Other clients include ChemoComfort, a start-up nonprofit distributing helpful homeopathic and supportive items to patients receiving chemotherapy treatment, and Youth Justice, also a recent start-up nonprofit that helps troubled youth and their families wend their way through the city’s courts.
Ellen received her B.A. in political science from SUNY College at Purchase. She lives in NYC's Greenwich Village with her wonderful husband, amazing two daughters, a cute Puggle and a princess of a cat.
— Partner
Claudia Zeldin has more than 20 years of marketing and management experience with expertise in strategic programming planning, market analysis, internal and external communications, and branding and identity. Most recently, Claudia has served as the New York State Director of TheLEAGUE.org, a national, web-based K-12 service learning nonprofit.
In her career, Claudia has created integrated marketing and program expansion campaigns and/or developed strategic alliances for over 50 nonprofit and for-profit organizations. She is a student of and advocate for system-wide educational reform and youth engagement initiatives. For 15 years, she has served as a devoted volunteer, board member and board vice president of Harlem RBI afterschool programs and also serves as a founding board member of their DREAM Charter School.
As managing trustee of her family's small foundation, Claudia coordinates grant making, oversees operations and succession training, and manages family dynamics (with a sense of humor). Claudia is a member of Philanthropy New York (formerly New York Regional Association of Grantmakers) and has co-chaired their Family Foundation Peer Trustee Network.
Claudia leads the Berkeley Carroll School's Parent Association’s community service committee, "Side-By-Side." She holds a B.A. in Communications from Tulane University’s Newcomb College and has continued her studies at New York University's School of Continuing Education in Nonprofit Management. Claudia lives in Brooklyn with her husband and three children.
– Associate
Leslie has been involved in local New York City politics since 2001. She has worked for figures such as, Public Advocate Mark Green, Councilmembers Christine Quinn and Margarita Lopez, and successfully worked on Brian Kavanagh's Assembly campaign. Along with her passion for politics, she has worked as a fundraiser for her alma mater, University of Chicago, where she received her B.A. in Political Science with a minor in Latin American Studies. She is currently pursuing her Masters in Public Administration, specializing in nonprofits, at the School of Public Affairs at Baruch College. Leslie lives in the heart of downtown New York, the Lower East Side.
PHOTOS BY FATIMA HAIDAA, MEMBER OF THE LOWER EASTSIDE GIRLS CLUB SINCE THE AGE OF EIGHT.