Our diverse backgrounds and decades of experience enable us to provide the customized strategic vision and targeted tools needed to build organizational capacity and sustainability in nonprofits.
We may be consultants by definition, but we work with the dedication of committed staffers to help nonprofits meet their unique challenges effectively and efficiently. Individually, we are knowledgeable, resourceful and adaptive. As a team, we offer a broad spectrum of skills and experience that would be difficult to find in one person.
We are deeply committed to helping organizations develop a more integrated and holistic approach to serving their missions, and accomplish this by listening carefully, rolling up our sleeves and working collaboratively.
Because we work with a limited number of clients, we are able to be highly adaptive and deliver uniquely tailored services. We typically begin a relationship with interviews, research and analysis to assess an organization’s strengths, weaknesses and potential. From there, we mobilize our resources to develop and deliver an achievable plan — whether it be overarching, as in a new fundraising strategy, or more tactical, as in grant writing, government relations, coaching, or creating a website.
In all our work with you, we will strive to build upon the strengths of your organization by actively engaging your community, staff, board leadership and donor base. As we work together, we will evaluate progress so that adjustments can be made. In this way your time and resources are not wasted, and you will always have a plan that addresses your organization’s real and current needs.
We will always give realistic advice — how you can do it and what you will need — not what we think you want to hear. And, if we see a need for services that we think someone else can provide more effectively, we will let you know, and give you recommendations.
Katherine DeFoyd, CFRE — Founding Partner
Katherine has worked as a fundraising professional for more than 20 years. She has been involved with every aspect of fundraising and has developed special expertise in government appropriations and public competitive grant sources. She has led clients successfully through board development, strategic planning processes, capital campaigns and annual campaigns, and has vast experience in developing and managing public/private partnerships.
Before founding Growth for Good, Katherine worked as development director for The Armory Foundation, MOUSE Inc., The Robert F. Wagner Graduate School of Public Service (NYU), and The Bertelsmann Foundation. She began her career in the Mayor’s Office for Business Development under Mayor Koch, helped found the Mayor’s Office for Public Private Partnerships under Mayor Dinkins, and directed Constituency Affairs for Manhattan Borough President Messinger.
She is a member of the board of directors of Harlem RBI and serves on the nonprofit’s capital campaign committee. Katherine has a B.A. in Economics from San Francisco State University and a Masters of Public Administration from the Wagner School of Public Service at NYU. Katherine is the author of four cookbooks. She lives in Maplewood, NJ, with her husband and two nearly perfect teenagers – who until recently she thought were immune to hormone induced rages.
Joyce M. Isabelle, CFRE — Partner
Joyce has more than 20 years of non-profit management, strategic planning, and development experience, with a specialty in the performing arts. She is an effective organizer of collaborations between board members, volunteers, corporate executives, foundation officers, philanthropists and celebrities that further the mission of the non-profit. She has increased and diversified contributed income, and led successful annual campaigns that included institutional and individual giving, fundraising and cultivation events, database management and board development. She has secured more than $15 million in institutional grants for general, project and capital support including foundation, corporate, municipal, state and federal funds. Her work in individual giving includes executing successful benefits, major gift acquisitions and executive coaching.
Her previous positions include Development Director for both Collaborative Arts Project 21 (CAP21) and The Ensemble Studio Theatre (EST), and Director of External Affairs for the Jazz Foundation of America. She also spent many years in various development roles at Theatreworks/USA, America’s premier theatre for young and family audiences. While at EST, she served as Acting Managing Director during the leadership search after the founder’s death.
Joyce has a B.S. in Arts Management from Russell Sage College with concentrations in chemistry and music history. She continued her graduate studies in Financial Management for Nonprofit Organizations at Seton Hall University. In addition, she has completed Interim Executive Director Training at the Support Center|Partnership in Philanthropy in New York City. Joyce is on the Russell Sage College Alumnae Association Board of Directors, where she serves as treasurer, and on the Advisory Boards of Theatre C and Arete Living Arts Foundation. As a keyboardist, she has performed and recorded with original blues and rock bands and is a founding member of the pop/rock cover band, The Kludge. She now resides in South Orange, NJ, having lived in Astoria, Queens for 20 years.
Member Affiliations: Women in Development
Claudia Zeldin — Partner
Claudia is a partner at Growth for Good and an accomplished professional consultant with 30 years of marketing and management experience with a strong expertise in strategic planning, fundraising and business development, market analysis, communications, and branding. Throughout her career, she has created integrated marketing campaigns and developed strategic alliances for more than 150 nonprofit, philanthropies, and for-profit organizations.
Claudia completed the Support Center/Partnership in Philanthropy’s Interim Executive Leadership Training Course in 2009 and has served in various temporary management positions: Interim Director of Development and Communications for AIDS Service Center NYC, Interim Executive Director for Leave Out Violence U.S., Interim Development Director for the American Foundation for the Blind, Marketing Advisor to the Foundation for Jewish Camp’s Specialty Camp Incubator, Interim Executive Director of the Venture Philanthropy Partnership’s Special Needs Initiative in Philadelphia (JFSC), and the New York State Director for TheLEAGUE (now Points of Light’s GenerationOn).
As managing trustee of her family’s small foundation, Claudia coordinates grant making, oversees operations and succession training, and manages family dynamics (with a sense of humor). Claudia is a member of Philanthropy New York and has co-chaired its Family Foundation Peer Trustee Network.
A student of and advocate for system-wide educational reform and youth engagement, Claudia served as a devoted board member and board vice president of Harlem RBI afterschool programs for 20 years. She is a founding board member of their DREAM Charter School and remains active on the Integration Committee. Claudia has served on Harlem RBI’s Strategic Planning Committee since 1991 (awarded the New York Community Trust – New York Magazine Nonprofit Excellence Award 2012 Silver Prize for Management Excellence) and “2010 Best Board in NYC” by Volunteer Consulting Group.
In the past, Claudia has provided trainings at the National School Foundation Association Conference, NJ Education Foundation Partnership Conference, Planned Giving Council of NH/VT Annual Meeting, NYC Charter School Incubator, and the Support Center/Partnership in Philanthropy. Claudia earned a B.A. in Communications from Tulane University’s Newcomb College and continued her studies at New York University’s School of Continuing Education in Nonprofit Management. Claudia lives in Brooklyn with her husband and three children, where she leads the Berkeley Carroll School’s Parent Association’s community service committee.
Member Affiliations: Philanthropy New York
Diane DePaolis — Branding & Design Director
Diane has 20+ years branding experience specializing in brand strategy, development, and implementation of global brand identity programs and launches for both consumer and pharmaceutical/biotechnology companies. Diane’s branding approach is agnostic to any one communication channel or audience and her process considers the entire brand experience and customer journey to create and recommend the right expression for your brand.
Diane has worked with a diverse range of companies. Her consumer clients have included AMTRAK, Acela, Sesame Place, Vonage, Kmart, US Air Force, American Express, Continental Airlines, The Jamaica Tourist Board, Busch Gardens, SeaWorld, FDA, Discovery Gove, Aquatica, Gap Inc., and Nestle Waters. Her pharmaceutical clients have included AbbVie, Allergan, BMS, Boehringer Ingelheim, Ethicon, Forest Laboratories, Galderma, Genentech, Gilead, Janssen, Lilly, Merck, Novartis, Pfizer, Takeda, and Teva. Her non-profits clients have included UNICEF, City Meals on Wheel, CCFA, the Armory, Riverside Park Fund/Clay Tennis Association, Putnam Family & Community Services and William F. Ryan Community Health Network.
Before starting her consulting business Diane was EVP Creative Director at FCB, where she was recruited to create and lead a branding division for their network of companies. She has held senior design and brand development positions at G2 and Segal & Gale.
Diane also is an adjunct professor at Fashion Institute of Technology (FIT) in the communication’s department and graduated from Parsons School of Design.
Tamara Ehlin — Consultant
Tamara brings 15 years of diverse development and special event experience to Growth For Good. In addition to being well versed in all aspects of fundraising, she is an inspired and passionate event expert who has brought to life and grown numerous galas, conferences, and other memorable events.
Prior to joining Growth For Good as a consultant, she was Director of Special Events at Partnership with Children, where she increased event revenue by more than 60% in her first year. Previously, Tamara was the Director of Development at Mount Sinai Adolescent Health Center, where she led special events as well as the major gifts program. She spent eight years at the American Cancer Society, where she directed the Brooklyn office’s corporate and individual giving efforts, launched a successful gala, and served on the $1 million breast cancer walk team.
Prior to working in the not for profit sector, she was Senior Vice President at The Equity Group Inc., an investor relations and financial public relations firm in New York City. She holds a BA in English and Communications from Rutgers University, a Grand Diplome from the French Culinary Institute, and was a United Way Fellow. A lover of historic house renovation, Tamara owns the two-hundred year old Forsyth B&B in Kingston, NY and a (relatively) new 1908 home in Brooklyn.
Karen Hartshorn Hilton — Consultant
For the last 25 years, Karen Hartshorn Hilton has worked to make the world a better place through her work with government, non-profits and political organizations.
Most recently, Karen organized training programs for progressive women seeking public office. As the founding Executive Director for Emerge New Jersey, she led the organization in developing the training program, recruiting potential candidates, managing the board of directors and fundraising. She managed the launch of Emerge Pennsylvania (http://www.emergepa.org) and Emerge Michigan (http://www.emergemi.org)) and served as an advisor to Emerge’s national organization.
Karen’s work in government began in the Massachusetts State legislature, where she was responsible for fiscal and legislative issues relating to social services, children, and public health. She later assumed responsibility for fiscal issues related to special education within the Massachusetts’ Department of Administration and Finance.
She has been an active in the community throughout her career. She chaired the board of trustees of the South Orange Public Library for more than a decade, and still serves as the president of the library’s foundation. She has been a member of the Junior League for more than thirty years, and is a past president of the Junior League of the Oranges and Short Hills. She has been active with the South Orange and Maplewood public schools as well as the Girl Scouts.
Karen worked with Women’s Way (https://www.womensway.org), a non-profit focused on issues related to women and girls in greater Philadelphia, and Planned Parenthood in Philadelphia. She began her career as a ranger in Rock Mountain National Park.
Karen received her B.A. from William Smith College and her Master’s Degree in Public Administration from the University of Massachusetts. Based in South Orange New Jersey, Karen and her husband are in the adventure of a lifetime in raising four children.
Liliana Barreiro Marques - Consultant
Liliana has eight years of experience in nonprofit fundraising, communications, event planning, volunteer management, strategy and budgeting. Her expertise is in employee giving campaigns, annual campaigns and constituent relationship management.Liliana previously served as Director of Development and Communications at Worldwide Orphans, where she managed a team that raised nearly $4 million through individual giving, event fundraisers and private grants. Prior to Worldwide Orphans, she worked at the United Way, where she was responsible for managing their corporate relationships, leading communication efforts, and establishing their Young Professionals affinity group.
With a B.A. degree in Communications from Rutgers University, Lili is currently pursuing an MBA at NYU’s Stern School of Business. She is a long-time resident of Kearny, NJ where she works part-time at a family bakery café. She is fluent in Portuguese, conversational in Spanish, and welcomes the opportunity to practice her rusty French.
Jennifer Domer Schuetz — Graphic Designer
Jennifer Domer Schuetz is a graphic designer and art director. She has 25 years of experience in the design industry with expertise in project management, visual problem-solving and branding. She works in all areas of business communication and her projects have included developing marketing materials for non-profit institutions and corporations, identity programs, and publication design.Jennifer graduated with a BFA in Graphic Design from the Rhode Island School of Design, and she has taught at Parsons The New School for Design.
Photo Credit: Paul Temmerman