Rebranding with Care

CLIENT HIGHLIGHT: CoveCare Center

Putnam Family and Community Services hired Growth for Good to help evolve the organization’s name, create a new brand strategy and identity, and develop a marketing plan through design and implementation.

BEFORE – Putnam Family and Community Services Brand History:

AFTER: Renamed and Rebranded to CoveCare Center:

Our rebranding and marketing plan included a new name/brand identity, refined mission/vision statement and talking points, a communications audit, competitive assessment, marketing objectives and strategies, rebranding launch plan with benchmark metrics, and a one-year fundraising and communications calendar and budget.

Example of Marketing Metrics to be Maintained:

Diane DePaolis and Claudia Zeldin provided the rebranding strategy and creative for the new identity and campaign which included developing a brand personality, logo/tagline, trademark processing, stationery, identity system and brand architecture, e-newsletter templates, five brochures, and an annual report, direct mail, exterior and interior signage/displays, digital templates for social media and a new WordPress website, and consulting on several brand videos. Claudia also consulted on two launch events and developed an ongoing media partnership with Halston Media which provides CoveCare Center with ongoing pro bono advertising.

See Their Website [produced by Westchester Marketing Cafe]: www.covecarecenter.org

View Their Video on YouTube[Produced by Northguild Productions]

What Our Clients Have to Say…
“Growth for Good’s assistance has been invaluable. We are so grateful for their extraordinary
hard work, insight and experience, and most especially for their patience and good nature.”
– Debbie Levin, Director of Development, CoveCare Center