PRODUCING VIRTUAL EVENTS
In March of 2020 Friends of Wheels had to pivot their live annual fundraiser “Wheels Up” to a live virtual event. Staff and board leadership set an ambitious goal – to raise the same amount of money that the live gala would have contributed. They prioritized creating a mission-centered event, in which guests could really interact and experience the impact and vision of WHEELS’ work.
Growth for Good created a program on Zoom which hit all of its marks. Unanticipated wins included interest from six foundations, recruitment of a new board member, and the establishment of a key partnership with a local university. More was accomplished with the virtual event than was ever accomplished with the live events. In a year of unexpected losses, it was gratifying to have an unanticipated success.
“Growth for Good worked with us every step of the way to design and lead an innovative, dynamic and truly engaging virtual event, completed in just a matter of weeks once we knew we would have to go online. We created a multi-dimensional event website that wowed all who joined! Growth for Good helped assemble a team of talented folks who supported event coordination, web design, graphic design and even an auctioneer. While we were all learning together, Growth for Good provided critical capacity building support and hands-on virtual event expertise that enabled us to lead an event with impact that not only exceeded our fundraising goal but expanded our donor base and felt like an authentic celebration of our community, especially valuable in challenging times.”
Category
- Fundraising Event Management
- Marketing Campaigns & Materials
